Dashboards / Marketing & ad performance

Describe your dashboard. SluiceData builds it.

Tell the AI analyst what you need to understand. It connects your ad platforms and CRM, defines the metrics, builds the dashboard — and proves every number back to source. One conversation, not a project.

You

I need one view of paid performance: total spend, ROAS, CPA, conversion rate, and how spend and revenue split by channel.

SluiceData

Here's your marketing & ad-performance dashboard, built on your Google Ads, Meta Ads and CRM data — in your own cloud. Here's what's in it, and how each number is proven ↓

marketing_performance · your cloud Illustrative data

Total spend

$284K ▲ 6.1%

campaigns · Σ spend

ROAS

3.9× ▲ 0.4×

Σ revenue / Σ spend

CPA

$42.10 ▼ 5.2%

Σ spend / Σ conversions

Conversion rate

3.4% ▲ 0.3%

Σ conversions / Σ clicks

Spend & revenue over time

monthly

Spend by channel

this quarter

Google$118K

Meta$92K

LinkedIn$47K

Other$27K

Channel performance

Channel	Spend	Conversions	CPA	Revenue	ROAS
Google	$118K	3,120	$37.80	$512K	4.3×
Meta	$92K	2,240	$41.10	$358K	3.9×
LinkedIn	$47K	560	$83.90	$121K	2.6×

Here's what's in it — and how it's proven

Every number traces back to its source.

Click any KPI and see its formula → the exact compiled SQL → the source tables, and proof it reconciles. Ratios are computed as Σ/Σ — never an average of per-row rates, which would be statistically wrong. The AI planned it; deterministic code computed it.

metricROAS = 3.9×

formulaΣ revenue ÷ Σ spend (aggregate ratio, not avg of per-row ROAS)

compiled SQLSELECT SUM(revenue) / NULLIF(SUM(spend),0) FROM campaigns

sourcesgoogle_ads.campaigns · meta_ads.insights · spend + revenue + channel

reconciled✓ spend ties to each platform's billing total for the period

Anatomy

What belongs on a marketing dashboard.

Who uses it

Growth and performance marketers deciding where the next dollar of budget should go.

Refresh

Daily, as spend and conversions land. A channel's CPA creeping up surfaces automatically.

Honest by default

Multi-touch attribution needs a touch-level table. With a flat campaign table you get single-touch channel revenue — labelled as such, never faked.

Describe the dashboard you need. Get it this week.

Connect your ad platforms and SluiceData builds your first governed, provable dashboard — in your own cloud.

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